Monday, 12 March 2012

Website vs PDF folio


Ever wondered which is better for improving your chances of being hired, when seeking a new job as a graphic designer? PDF folio or a Website? 

Let’s look at the pros and cons of both: 

Website: 
Modern 
Knowledge acquired when learning how to build it 
Able to update and refresh is with little cost or effort (depending on if it is bespoke or off-the-shelf) 
A great platform to showcase all of your work as and when required 
Searchable, so people can find your details immediately, in just a click 

PDF folio: 
Can be viewed by almost anyone with, or without an internet connection 
Acts as an extension of your book
Can update and refresh with minimal cost or effort 

Convenience of not lugging a heavy book around with you 
Can be tailor made to showcase the specific job you are going for 

I review folios and websites on a daily basis and unfortunately, I’m noticing that the majority of your personal websites aren’t standing out enough. They need to be well crafted and original. I estimate as much as 70% are failing to enhance the applicant’s chance of being hired. Off-the-shelf online folios can work to an extent, but after a while they all look the same, after being blurred by the actual hosting sites own branding. 

The same can be said with a PDF folio but in my opinion they hold more weight and can have a bigger impact for someone who is an integrated designer, rather than purely digital. 

In short, if you want to cover all bases, the answer is having both.

Thursday, 8 March 2012

Application fail!

The other day I was sent this for an application for a freelance to perm eCommerce retoucher position.

I think the intentions were good (despite not fully understanding the job advert) but take a look and let me know if you would send such an application and reason for doing so?


Tuesday, 6 March 2012

Logo competition winner!

Hi and thanks to all of you who sent me competition entries.

Quite a few fab designs came in and the winner is this little number from Johnny Digital.

Johnny is a London based Designer who specialises in web design for leading agencies within that sector. His prize is an iTunes voucher. Well done m8!