Thursday, 2 August 2012

The market so far…

As we come into August we are hitting the peak months within the freelance design and creative market calendar. So, the industry should be a hive of activity with relentless phone calls with offers of work, right? Well, perhaps not.  We have the Olympics to deal with and we’re still feeling the affects of a double dip recession. I found myself pondering over the level of impact such events have on the market?

I noticed a flood of activity and increased freelance requirements (10+ per day) during July, but as yet it hasn’t carried on into Aug . It’s usual for people to jet off on holiday and this is also a period of change from perm jobs over Q3, which leads to a demand for cover and personnel.
In short, I feel confident that the coming months will pick up rapidly and as a result it is vital to keep in touch with your agent(s) if your availability changes, as this will increase your chances of being called for bookings and briefs. 

My top tips so far are:
  • Update your agent with availability weekly (if in short term bookings). We can’t read your mind and don’t know when you can work if you don’t tell us
  • Stay professional and conduct yourself in an open and honest way. You make the type of candidate we want to work with
  • If working offsite, make sure you are accessible and contactable throughout the 8 hour working day… you never know when that call will come in
  • Freshen up  your cv and folio with a summer look and show that you’re current and in touch with the season
  • Agents - if you book freelancers, make sure you have a strong relationship with people and offer the right rates 
  • Honour your commitments. You might have been out of work for a week or two,  but a pencil still needs to be followed up before taking other bookings

If you are based in London and work as a freelancer with in the creative sector then why not join my group: http://ht.ly/cEw8v and get involved in the conversations?!

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