Friday, 6 June 2025

Who’s Hacking UK Stores in 2025?

Wondering who’s behind all those cyber hits on big names like M&S, Co-op, and Harrods? Me too! 

1. Ransomware Rebels
I didn’t even know these existed, but Groups like LockBit or ALPHV’s spin-offs. Apparently they ‘love’ holding retail data hostage. Why? Because shops panic and pay up to avoid chaos. Has anyone else ever heard of groups like this before? If not why?

2. Gov-Backed Groups
Spies are real. It seems global they want cash or chaos and just maybe our loyalty card points should come with a warning ⚠️ 

3. AI Scammers
Imagine bots writing phishing emails ‘so good’ day to day office staff click them. That’s 2025’s new nightmare.  

Why retailers?
Apparently our data’s a goldmine. Their outdated supply chains? Full of weak links.  

Stay frosty 🥶 

The Deficit-Inequality Loop: Are the Super-Rich Rigging the System?

You've seen the headlines and maybe watched Gary Stevensons YT channel.

U.K. and U.S. deficits balloon as borrowing surges.  

Billionaire wealth hits record highs while workers' wages flatline.  

Everyone is asking: Are they connected because it seems something isn’t adding up.  

The Smoking Gun: Policy Choices  

Governments now are full of career politicians or consist of wealthy individuals making deliberate decisions turbocharged it:  

- Tax cuts for the wealthy (like Trump's 2017 law and U.K. corporate breaks) shrank public coffers while inflating elite fortunes.  

- Quantitative easing after 2008 and COVID sent stock/real estate prices soaring—great if you own assets, irrelevant if you rely on a paycheck.  

- Austerity programs (remember post-2010 Britain?) slashed social safety nets but left wealth untouched.  

Result? Deficits widen. Inequality explodes.  

The "Invisible Hand" or a Rigged System?  

This isn't conspiracy it's structural bias:  

1. Tax architecture favors capital over labor:  

   - In the U.S., the top 1% pays a lower effective tax rate than the bottom 50%.  

   - Offshore havens hide 7–10 trillion in elite wealth (Tax Justice Network).  

2. Political influence: Lobbyists draft bills, think tanks justify trickle-down myths, and donors ensure policies protect capital.  

3. Asset inflation feedback loops: Cheap debt lets the rich borrow to buy more assets → prices rise → inequality deepens.  

Why This Isn't "Just Economics"  

When deficits balloon, we're told:  

"We must tighten belts cut pensions, schools, healthcare."  

But the wealthiest never face that choice. Their safety net is policy itself.  

Breaking the Cycle  

Change starts by naming the game:  

- Tax wealth, not just work.

- Invest in public goods (education, healthcare) to boost real mobility. Mass grassroots financial education.

- Democracy isn't a luxury good.  

Our Turn  

What shocks you most? That the system allows this or that we've normalised it? Share your thoughts below.  

Share this post if you believe economies should work for people, not portfolios.  


Future-Proof Creative Roles: The Jobs Leading the AI-Driven Design Revolution

The creative industry is undergoing a major AI transformation. The agency I work for specialises in recruiting future-proof talent that blends creativity with cutting-edge technology. As companies race to scale content, streamline production and remain competitive, they need talent who know how to work with AI tools, not against them. I anticipate a surge in demand for hybrid roles that combine traditional skill sets with AI-powered capabilities.

Below are some of the key creative and strategic roles that I predict will be leading the future of work:

🚀 Creative & Design Roles

- AI-Enhanced Visual Designer
Designs branding and visual assets using tools like Midjourney, Firefly and Figma AI.


- Generative Motion Designer
Blends motion graphics with AI animation tools like Runway ML and Pika to produce fast, scalable video content.


- Creative Automation Specialist
Builds automated content pipelines using Zapier, Notion AI, and Canva Magic tools.


- Brand Prompt Engineer
Creates visual and text prompts for consistent brand voice across AI-generated assets.


✍️ Content & Copy Roles

- AI Copy Strategist
Writes copy using ChatGPT, Claude, or Jasper, refining tone, voice, and messaging at scale.


- Content Intelligence Manager
Monitors and optimizes the performance of AI- vs human-generated content.


📈 Project & Strategy Roles

- Creative AI Project Manager
Manages teams and projects where AI plays a role in concepting, execution, and delivery.


- Digital Workflow Architect
Designs creative automation systems integrating Slack, Zapier, Figma, and other AI co-pilots.


🧠 Emerging Roles to Watch

- Chief AI Creativity Officer
Owns the creative direction for companies leaning into AI innovation.

- Synthetic Media Editor
Edits AI-generated voice, video, and avatar content with human finesse.

- Voice & Avatar Designer
Designs synthetic personas for branding, gaming, or content automation.



Final Thoughts
These roles aren’t trends, they’re the next evolution of creative hiring. Whether you’re hiring or job hunting, understanding the intersection between AI and creativity is essential. At Creative, we’re proud to be at the forefront of this shift.

📩 Want help future-proofing your creative team?
Let’s talk.


Thursday, 5 June 2025

The Real Cost of AI in Design: A Personal Reflection on Creativity, Freelancers and Efficiency

We recently had a small internal design project come up, something simple that we’d normally outsource to a freelance graphic designer. Instead, we opted to try an AI design tool, specifically Picsart AI. For a one-off monthly sub, we completed the work ourselves very quickly, efficiently and at a fraction of the cost.

From a business productivity standpoint, it made sense. Using this tool was easy and did save time and budget. But I couldn’t help feeling guilty... The work directly went to AI and not the Designer, a real person that is probably relying on that income and I facilitated it. Now multiply this scenario across companies and industries all over...

AI sure is revolutionising workflows and opening up access to tools that were once out of reach and sure I think that’s amazing. But as we move forward, we need to stay conscious of the ethical side of AI. Is it just about what AI can do, or is it about what we lose when we stop choosing people. Is the human worker an endangered species?

This isn’t an anti-AI message. I use it every day and I’m excited by what’s possible. But I believe in responsible AI use and that includes thinking about the humans on the other side of the automation.

Can creativity remain human, even as the tools evolve? What do you think?

Monday, 2 June 2025

AI Isn’t Quiet. We Just Stopped Listening.

People in the media say “AI is quietly moving into our day-to-day lives.”

But I really don't think that's accurate... As an observation, it seems like it’s not quietly moving. It’s sprinting with a view to soon change everything!!!

We now use AI to write emails, plan our lives, design, search online, sell things and even think. AI is in a boom phase fueled by who can get to finish line first as we know there will only be one mainstream super AI brand winner - just look at Googles domination of search, Amazon domination of FMCG, or Apples domination of mobile, because we have history of how this will play out based on the .com boom this 'techbro' billionaire rush is not subtle. It’s not silent. It’s everywhere.

So why as some people not event aware or haven't even used AI yet?

A Tweet from:

Took a few days off from the Internet and realized that normal people don’t even know or care about AI.


AI “productivity” as we know it:
  • A chatbot that writes your reports.

  • An algorithm that interviews job candidates.

  • A design tool that creates a full brand identity in 10 seconds.

  • A personal assistant that sorts your day while you sip coffee.

Just smooth UX and friendly copywriting. How many times have you recommended it to someone because it simplified or enhanced a part of your role or life?

Some people I know do question it, but online when a AI CEO's talk everyone seems to embrace it even though the interviewer or news reporter must be thinking my job is at risk and my kids who are at school, collage and Uni are really at risk???

Sure, we're not being invaded by UFO's but make no mistake, we’re collaborating with an invader and I really hope it doesn't end up being Terminator coming true!

Daily, I'm watching the job market evolve in real-time. Creativity is getting streamlined, commodified, auto-generated. But we’re not fighting it. We're reposting it. Sharing it. Monetising it. Calling it progress, but I don't call someone calling me in panic for their livelihood progress. I now can spot a LinkedIn AI generated post a mile away... Lazy content anyone. 

We’ve labelled the noise innovation or opportunity. But what's the real story? Tractors displaced farmers. Robots displaced the factory workers and now will AI displace the office worker? How many people does it take to change a light bulb or run a small army of sentient godlike robo agents who are powered on nuclear superconductors?

🛑 So what is being optimised out of us? Creativity, critical thinking, original thought, being human? Maybe all of these? I don't see the fun in reading or watching bots talking to bots....do you?🤖🤖🤖🤖

✍️ Digital Dean – Observations on Tech, Talent, and still the Human Edge 
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