The Real Cost of AI in Design: A Personal Reflection on Creativity, Freelancers and Efficiency

We recently had a small internal design project come up, something simple that we’d normally outsource to a freelance graphic designer. Instead, we opted to try an AI design tool, specifically Picsart AI. For a one-off monthly sub, we completed the work ourselves very quickly, efficiently and at a fraction of the cost.

From a business productivity standpoint, it made sense. Using this tool was easy and did save time and budget. But I couldn’t help feeling guilty... The work directly went to AI and not the Designer, a real person that is probably relying on that income and I facilitated it. Now multiply this scenario across companies and industries all over...

AI sure is revolutionising workflows and opening up access to tools that were once out of reach and sure I think that’s amazing. But as we move forward, we need to stay conscious of the ethical side of AI. Is it just about what AI can do, or is it about what we lose when we stop choosing people. Is the human worker an endangered species?

This isn’t an anti-AI message. I use it every day and I’m excited by what’s possible. But I believe in responsible AI use and that includes thinking about the humans on the other side of the automation.

Can creativity remain human, even as the tools evolve? What do you think?

Feedback

As you may or may not know, the job seeking process is made up of an application with 3 potential outcomes: application progression, application rejection, application future consideration.

 

 

Definition of application : a formal request to be considered for a position or to be allowed to do or have something, submitted to an authority, institution, or organization.

 

Definition of rejection: the dismissing or refusing of a proposal, idea, etc.

 

To gain tailored micro feedback requires something sperate - a consultation. Some job seekers expect this and some do not.

 

Definition of consultation: the action or process of formally consulting or discussing.

 

Unfortunately a very low percentage of applications are suitable for the role they apply for, resulting non relevant / non-qualified applicants bottle neck and clog up the system and slow the process for genuine quality candidates.

 

CV of the week

Hi guys,

Been a while since I've had one of these....

This was actually a CV someone sent me for a Creative PM role.

CV of the week

This weeks winner of CV of the week award goes to the person who sent me this :-)

CV of the week

This weeks CV of the week award goes to the person who emailed me this when applying for one of my design roles.

lol.

We were very impressed

Known as one of the UK's most creative Graphic Design Courses, and well-known for its successful design programs, Shillington College always promises to deliver an abundance of talent.

Myself and Evette Darroux were privileged to join them this week as a guest speakers and offer portfolio feedback, interview tips and give some advice on the do's and don'ts for job seeking within design and creative sectors. 

The evening was friendly and informal. I really enjoyed sharing an outside perspective, giving support, and hopefully we were able to provide a bit of entertainment (or all three)!

The night was successful and the other guest speakers enjoyed the experience too. All delivered a message that seemed to resonate with the audience. 

Overall, I was very impressed with the attitude and professionalism of the students.

If you would like to know more about the Shillington please visit:www.shillingtoncollege.co.uk

For up to date job alerts within design and creative sectors please follow: @deancousin

To register your details with Creative Recruitment please go to:  www.creativerecruitment.co.uk

Job seekers, did you know...

Job seekers, did you know...

When applying for jobs, your CV landing on the same desk over and over via multiple different avenues can sometimes have a detrimental / ‘spammy’ effect...

Keep track of your digital CV footprint, where it goes and who it goes to.

Cover note made me LOL

Someone sent me their cv with this..... "interesting" cover note.
Made me LOL.
What do you think of it?

Social Media Job Ad of the day

Spotted this tweet via  @yourtalent2  

3 minutes ago

Talentsquare is #hiring! #FrontEnd Badass wanted. :) Is that you? #Brussels #permanent #BeTech http://bit.ly/1x7O0Az 

Now that's what I call a social media job ad lol.

So you're a copywriter?

Freelance Copywriters needed for general creative projects, social media, TTL  campaigns and stuff - must be able to come up with better words than "stuff".

Had a chat to one of my clients about copywriters today. Funny because this week I screened 450 copywriters for one role only to find 10 are suitable to shortlist. Out of that 10 probably 5 will be suitable to send to the client and only 1 will be booked.

There are 3 different kind of copywriters a deal with:

Product Copywriters

Jr 100 to 150 per day

Mid 150 to 170 per day

Snr 200 per day

Content Copywriters

Jr 100 to 150 per day

Mid 150 to 170 per day

Snr 200 to 230 per day

Creative Copywriters

Jr 150 to 200

Mid 200 to 230 per day

Snr 250 to 350 per day

Product and Content writers usually have an English Language qualification or Journalism / blogger backgrounds.

Creative Copywriters will have an advertising qualification and be from an ad agency.

If you are a freelance copywriter please get in touch!

CV of the week

Here is todays CV of the week.

Yes, this is the actual CV that was sent to me for a job.

My day can only get better!

CV of the week

Now I get a lot of CVs but this one won the CV of the week award...

Yes this is the actual CV that was sent to me...

Next weeks hot jobs!!!

The Creative Recruitment freelance department has been super busy and new clients, briefs and roles have been flying in every day.

Next week we will be busy working on many more exciting new roles. The companies are very desirable and easily some of my fav brands. Here is a snap shot of what we will need for next week:

•          Digital Design - All levels
•          Integrated Creative - Mid weight
•          E-commerce Retouching
•          Visualisation and hands on production
•          Flash Design and animation

If you are available for next week onwards or know a friend who is interested in my specialist sector please feel free to contact me via DM, Twitter or email.

Have a great weekend! D.

First unusual cv of the new year

Back in the office and its all systems go for 2014.

New roles flying on every day - designers offline, designers online, studio managers and email producers / front end devs all needed for some of the best clients in London.

Having said that I am receiving interesting applications - including this CV from a hopeful job hunter.

As you can see this cv is impossible to read - I did let the person know...

Job advert

If there was ever a need for professional recruitment advice this is it.  

A photo I took of the shop front of a well know uk retailer in Old Street.

Is this positive or negative discrimination? Legal or illegal?  Let me know what you think.