I was in Sainsbury’s the other day and stopped at the protein bar section.
It’s come a long way. Years ago it was basic, bland, barely worth a second look. Now? Every brand has serious design behind it. Top agencies, real budgets, bold packaging.
But take two steps back and they all blur into one.
You can’t tell which one is better. You can’t tell which one has quality protein, which ones are loaded with sugar, which claims are legit and which are just expensive words on a wrapper.
You’d have to pick up every single one just to start understanding what you’re actually buying.
Everyone’s shouting. Nobody’s saying anything different. 📦
