Market rates (Digital Design)

Hi all, I recently had a very high profile client invite me to assist them with their recruitment of a high level digital designer.

The requirement was straight forward:  I need a freelance senior digital designer who can work independently on both external and internal internet and intranet based projects to start asap.

Obviously the ideal candidate needed a commercial folio that showcased their understanding of design principles, use of colour, imagery and typography coupled with seamless usability. Add to this strong CS skills, people skills and a can do attitude and the match is made right?

Brilliant client, brilliant job, brilliant freelancer only one set back – the rate… unfortunately well short of going market rates!

Hopefully the following market data will help you if you find yourself in the same situation:

Freelance bench marking:

Junior Digital Designer: £120-£160

Midweight Digital Designer: £225-£250

Senior Digital Designer: £250-£300

Digital Art Director: £250-£350

Digital Creative Director: £350-£600

Do you love your clients?

This post is basically about asking yourself a question: "do you love your clients". 

If the answer is yes, then like me you will do everything you can to deliver and meet their resource requirements.

If the answer is NO, depending on your business needs you might have to be brave enough to turn their business away - thanks but no thanks.

I am going to post more about this topic soon so stay tuned for my top tips on client dealings.

Remember, egos don't impress anyone and manners cost nothing.