Market rates (Digital Design)

Hi all, I recently had a very high profile client invite me to assist them with their recruitment of a high level digital designer.

The requirement was straight forward:  I need a freelance senior digital designer who can work independently on both external and internal internet and intranet based projects to start asap.

Obviously the ideal candidate needed a commercial folio that showcased their understanding of design principles, use of colour, imagery and typography coupled with seamless usability. Add to this strong CS skills, people skills and a can do attitude and the match is made right?

Brilliant client, brilliant job, brilliant freelancer only one set back – the rate… unfortunately well short of going market rates!

Hopefully the following market data will help you if you find yourself in the same situation:

Freelance bench marking:

Junior Digital Designer: £120-£160

Midweight Digital Designer: £225-£250

Senior Digital Designer: £250-£300

Digital Art Director: £250-£350

Digital Creative Director: £350-£600