Sometimes I pick up a new client and it’s a dream come true. Over the last 3 years I have been lucky enough to partner with media owners, record labels, fashion brands, broadcasters, ad agencies, and football clubs. For me, this is right up my street¬–I love all forms of media, fashion and home entertainment! So, recruiting creative teams and managing studio support for my clients, is always a pleasure.
No matter what your industry is, or client base, always try to find out as much as you can about the key people and sectors your business serves. It helps if you are passionate and have a genuine interest in the brands you support and work with. Make life easier on yourself by keeping up to date with current market trends, pitch wins and ad spend.
In today’s competitive world, every company tries to attract clients by providing a low cost service and high quality delivery.
Here are my top ten tips to retain your fab client base:
1. Always under promise and over deliver
2. Inform, don’t harass
3. Be personal, yet professional
4. Be interactive and engaging
5. Deliver a quick service
6. Deliver with added value
7. Always follow up, not chase up
8. Be honest
9. Work with your clients, not for them
10. Find out as much as you can about their business
Finally, keep updating your services. Add new features to keep your clients interested and the hopefully they will never think of any other services again!
No matter what your industry is, or client base, always try to find out as much as you can about the key people and sectors your business serves. It helps if you are passionate and have a genuine interest in the brands you support and work with. Make life easier on yourself by keeping up to date with current market trends, pitch wins and ad spend.
In today’s competitive world, every company tries to attract clients by providing a low cost service and high quality delivery.
Here are my top ten tips to retain your fab client base:
1. Always under promise and over deliver
2. Inform, don’t harass
3. Be personal, yet professional
4. Be interactive and engaging
5. Deliver a quick service
6. Deliver with added value
7. Always follow up, not chase up
8. Be honest
9. Work with your clients, not for them
10. Find out as much as you can about their business
Finally, keep updating your services. Add new features to keep your clients interested and the hopefully they will never think of any other services again!
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