We recently had a small internal design project come up, something simple that we’d normally outsource to a freelance graphic designer. Instead, we opted to try an AI design tool, specifically Picsart AI. For a one-off monthly sub, we completed the work ourselves very quickly, efficiently and at a fraction of the cost.
From a business productivity standpoint, it made sense. Using this tool was easy and did save time and budget. But I couldn’t help feeling guilty... The work directly went to AI and not the Designer, a real person that is probably relying on that income and I facilitated it. Now multiply this scenario across companies and industries all over...
AI sure is revolutionising workflows and opening up access to tools that were once out of reach and sure I think that’s amazing. But as we move forward, we need to stay conscious of the ethical side of AI. Is it just about what AI can do, or is it about what we lose when we stop choosing people. Is the human worker an endangered species?
This isn’t an anti-AI message. I use it every day and I’m excited by what’s possible. But I believe in responsible AI use and that includes thinking about the humans on the other side of the automation.
Can creativity remain human, even as the tools evolve? What do you think?
