Top 5 tips for Freelance Designers time management

Hey folks!

Has this happened to you?

You’re busy beavering away. All of a sudden it gets to about 4 O’clock in the afternoon and you wonder where the day has gone.  You realise you still have a chunk more work to do, before you complete your projects. That awful *gulp* moment comes over you. I’m never going to finish on time!

Meeting deadlines can be tricky. It can also consume you, if you don’t develop a strategy for hitting them on time.

That’s why time management is so important.

Forget burning the midnight oil just to scrape the submissions in. Focus on completing tasks with time to spare, allowing you to make last minute changes and amends.

Here I’ve listed just some effective time management tips, worth considering:

If you fail to prepare, prepare to fail

Or, in the words of Yogi Berra “If you don’t know where you’re going, you’ll end up someplace else”. 

Planning may seem elementary to you, but it’s vital and so effective for making sure we stay on track. Any activity in life needs planning. Make sure your (or your client’s) goal is clear, and write it down. Make lists, flow charts, spider diagrams. Stick to them. Work through them and keep coming back to them. Be sure to only include key criteria, and deadline driven issues.

Prioritise

I sometimes feel like I’m spinning plates and trying to keep them all going at once isn’t easy. We’re constantly juggling our workload and tasks throughout the day. Decide what needs to be done first. Focus on what is most important, and necessary to move forward with the project. Start with the heavier tasks and get those out of the way early on. Come back to smaller, less import work later. Think about the amount of time you need to spend on something and factor that into your day. Give yourself goals and timeframes for completing stuff. Plot your key dates and milestones into your calendar, so you’re always thinking ahead. 

Don’t push it

Sometimes you need to be brave and turn down work, or say ‘no’ to a job. I know that’s really hard when you’re self employed or freelance, and you never really know where your next pay cheque is coming from. But, if you deliver substandard quality cos you’re overstretched, chances are they won’t re-book you anyway. Instead, give your best efforts and honour commitments you already have, rather than drowning yourself in multiple briefs.  

Don’t get obsessed

Analysis paralysis can be a massively debilitating and it’s happened to us all, at some point. You’re squandering considerable amounts of time over-thinking the project or the situation. Nothing gets done.  You overcomplicate it, there are too many detailed options, a choice is never made, and you can’t find the perfect solution. We’re in the crushing grip of this dreaded condition and we can’t see the end-zone… STOP! Listen to your gut. Ask for a second opinion. Do a mental dry run. And then take the leap. Remember, even if you commit now, it’s not 100% of the final outcome. You can always fine tune later.

Reward yourself

Make working fun and enjoyable, by rewarding yourself when you do a good job, or when you’ve completed something you didn’t like doing. Keep sweets in your drawer. Go and make a herbal brew after each task. Try to choose projects that you’re passionate about. This can help motivate you and help instill a sense of urgency, which helps to get you over the finish line and helps to make you feel that sense of achievement.

Being a freelance designer is a balancing act.  But through good time management it is possible to balance it all.

If you have tips of your own, feel free to add them to the comment section below.  Whilst you’re there, you might like to check out the following for new freelance roles!

How to deal with job applications

It’s not uncommon for me to receive anything up to 50 applications per day and I pride myself on being fully committed to responding to all successful (and unsuccessful) applications, as painstaking and tasking as it is.

My responses are tailored to each individual, they are honest, but more importantly they’re designed to keep a lasting relationship with my potential applicant. I’m building my talent pipelines.
You see, keeping applicants on my radar is vital to my role. Everyday new positions and opportunities for candidates are popping, so if the job wasn’t right this time, next time I know exactly who to call.
But just today, I received the following feedback from one of my applicants:
“I'm really surprised that a multi award winning creative director with the work, awards, contacts, experience and clients that I have, just gets this automated response?? Can you explain why?”

If you’re an applicant and you’ve found been in this position, don’t give up! I know it’s frustrating, but you just have to take it on the chin. It’s all part of the process. If you’re seeing endless knock-backs start rethinking your CV or folios. Make sure what you send is appropriate for the spec.
And you should ask for feedback, but ALWAYS remain professional. If you’ve been left with your feathers ruffled, don’t let them know about it. You might ruin your chances of them asking you back in the future.

The job market is highly competitive –ferocious in fact. Recruiters, hiring managers and talent scouts get flooded with hundreds of CVs. It’s a quagmire and time for screening is limited. You’ve sussed it… this is exactly why you’ve had little or no feedback. So, perhaps a generic or  automated response is to be expected. Smart recruiters will do what I do, and keep you in their talent pipeline for future openings.

Make sure your CVs and cover note (if you do one) are clear, punchy and informative, bullet points, brand names and sector experience are the key highlights you need to include. People don’t have time to read reams of information. So, one last piece of advice for all the essay writers out there in you, give it a miss…

Good luck.